Through the power of community
Families at Amazon is an affinity group that empowers family caregivers and allies. We examined their current state and future goals to help craft a cohesive brand identity which spanned across their global community network.
Roles
Edwin Song (Creative Director / Copywriter)
Jedidiah Gardner (Senior Designer)
Bee Park (Visual Designer)
An uplifting brand presence
Through our content and design strategy, we executed a brand identity that represented their core values and community principles which we carried across various marketing and media assets.
A global brand toolkit
Brand assets:
Styleguide, Colors, Fonts, Logos
Brand templates:
Email, Social media, Flyers/Posters, Banners, PowerPoint
