Fresh new look, same great coverage
Being a newer player in the pet insurance industry, it was apparent their current brand and web metrics weren’t a positive reflection of who they were and what they had to offer. We closely analyzed their problems areas while building a strategic success plan based on our discoveries and their vision.
Roles
Edwin Song (Creative Director)
Jedidiah Gardner (Senior Designer)
Bee Park (Designer)
Kass Sanchez (Experience Developer)
Lauren Motsinger (Marketing / Copywriter)
REFRESHED COLOR PALETTE
The opportunity
With the ever-growing pet insurance market, our goal was to help our client stand out by digging deep and understanding market trends, enhance content strategies and better understand target demographics.
User analysis
82% Women
SITE VISITORS
18 - 35
AGE RANGE
Fully-responsive website and improved user experience
One of the key objectives for the Furkin website was to educate potential customers with clear and concise messaging. We closely collaborated with the marketing team at Furkin Pet Insurance to develop an effective content strategy and streamlined user experience.
Post-launch data
OVERALL SITE TRAFFIC
+38%
OVERALL SITE PERFORMANCE
+26%
BOUNCE RATE
