Docusign had a vision, we helped bring it to life
We worked closely with the Docusign Brand and Creative team to develop and conceptualize a bold yet playful ad campaign and execute an expansive go-to-market strategy. The goal was to reinforce their industry dominance by reminding customers Docusign was made for this.
Roles
Edwin Song (Art Director / Motion Graphics)
Emma Anson (Sr Program Mgr)
Jedidiah Gardner (Sr Designer)
Molly Benjaminson (Motion Graphics)
A master of their craft
Docusign has become a household name in the agreement industry. The theme of ‘Made for this’ helped tell their story which took a playful, light-hearted approach using emojis aimed at competitors that offer e-signature and agreement services which isn’t actually their specialty.
Competitor spotlights
Social animatics
1080x1080, 1920x1080
Static display ads
300x600, 160x600, 300x250, 970x250, 728x90, 320x50, 300x50
Animated display ads
300x600, 160x600, 300x250, 970x250, 728x90, 320x50, 300x50
Blog infographic
1920x1080
Each segment created as standalone or a contiguous single-form layout.
