IDShield is a service offered by LegaShield which provides identity theft protection services direct-to-consumer. We were tasked with crafting a new storytelling narrative spanned across various paid social media channels – reinvigorating their core message, delivering audience value, and increasing conversion rates.

Roles

Edwin Song (Art Director)
Talia Christy (Experience Developer / Designer)
Bee Park (Designer)
Amanda Robbins (Project Manager)

We asked a series of questions to help understand IDshield’s core services and values and how to best align those to customer needs. Peeling back the layers allowed us to formulate a content and creative strategy with a theme that resonated with their audience at a more personable level.