Delivering device experiences that people love

Amp is an annual Microsoft event showcasing the latest software and product insights from OEM device partners. This being our 3rd consecutive year of supporting Microsoft Amp - the 2018 event was particularly special since Microsoft had recently released a brand overhaul and refreshed One Microsoft look. This gave us an opportunity to reassess our approach and break away from overly traditional thinking.

Roles

Edwin Song (Art Director)
Adrian Leon (Designer)
Talia Christy (Designer)
John Miller (Project Manager)

Honoring tradition while seeking innovation

“Building the Intelligent Future” was this years conference theme. We grew that into an overarching brand strategy which was heavily influenced by the recent Microsoft rebrand. This inspired a vibrant color palette which paved a way for us to distinguish event categories and help narrate the overall Amp2018 theme.

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Conference materials included window and door clings, badges, lanyard, digital display graphics, wayfinding, standing signs, floor maps, table tents, PowerPoint template, speaker / keynote decks, email correspondence, and event registration portal. 

The speaker stage for this years event was fully customized with curved, widescreen displays which required a completely customized powerpoint template. We wanted to take full advantage of the unique screen displays with bigger visual impact and a fine-tuned approach to content format.