A youth-inspired soccer brand

A Seattle-based youth soccer club that offers various levels of training and character enrichment – all with an emphasis on fun. We tackled their challenges, took their vision and transformed their visual identity to reflect their company values and sport ethics.

Roles

Edwin Song
(Creative and Content Strategy / Copywriter)

Approachable, vibrant, and regionally-focused

We executed a complete brand overhaul which was developed into a PNW-inspired aesthetic that coupled a down-to-business yet fun-focused theme that carried throughout the brand persona and identity.

“

After much frustration with do-it-yourself websites as well as hired help, I wasn’t sure how to proceed in procuring a functional, user-friendly site. Thankfully, I was introduced to Edwin and I couldn’t be happier. He took the reins and did so much more than just build me a website. He was extremely thorough in his attempt to understand my personality and goals for my company which aided him in capturing my ideals for brand image. He was highly communicative and professional and I felt like I had a business partner throughout the whole process. Edwin holds himself to a high standard and is laser focused on the satisfaction of his client. I highly recommend Edwin and I look forward to working with him in the future.

– Elliot Fauske, Owner